# What is FounderMCP

FounderMCP turns a company into a lead your assistant can approach, and says why that person is worth writing to.

FounderMCP is the layer between a company in your market and a person your assistant can write to. You name a company or a buying moment. FounderMCP returns the people in the roles you sell to, with the evidence for why they showed up, and a link into the product when you want to reach them.

You can drive that from an assistant over MCP, or from your own code over REST. Both use the same credits and the same rules. The base URL is `https://foundermcp.dev/api/v1`.

## Where to start

- [Connect your assistant](/docs/getting-started/quickstart) — the MCP URL and a config you can paste, in about two minutes.
- [Key concepts](/docs/getting-started/key-concepts) — company, signal, lead, qualified lead, credits.
- [From companies to leads](/docs/api/from-companies-to-leads) — the core path, with a prompt, the MCP tool, and the REST call at every step.
- [Recipes](/docs/guides/recipes) — short examples you can paste.
- [API reference](/docs/api-reference) — every endpoint, in the same order.